Text

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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Detail Information

Series Title

-

Call Number

CIR 006.7 A819l

Publisher

Hoboken, New Jersey, United St : A John Wiley & Sons, Inc.,Publication., 2008

Collation

x - 360 pages

Language

English

ISBN/ISSN

978-0-470-17462-3

Classification

NONE

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

1st Edition

Subject(s)

Electronic Commerce
Internet marketing
Web site conversion rate optimization
Online advertising
Web usability
Web site design
Digital marketing
Marketing analytics

Specific Detail Info

Landing Page Optimization is a practical and research-based guide focused on improving website conversion rates through testing and optimization techniques. The book covers principles of persuasive design, usability, analytics, and A/B testing to help marketers and designers increase the effectiveness of landing pages in online marketing and e-commerce environments.

Statement of Responsibility

by Ash, Tim

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